New Smartphone App Helps Shoppers Make Greener Food Choices

A new smartphone focus aims to assistance eco-conscious consumers have greener choices at the grocery store.

Created by 4 immature designers, the Augmented Living mobile app, or"AUG" for short, not long ago won initial esteem in the Consumer ElectronicsAssociations (CEA) annual Greener Gadgets Design Competition hold inNew York.

To have have use of of the app, users have have use of of their mobile inclination camerato indicate the barcode on a food item. This calls up sum about theproduct on their cell phones display. The report could includethe place of the plantation where it was lifted or grown, as well as itsnutritional value, pricing story and alternative data.

Shoppers could additionally embrace promotional report and rewards for purchasing an AUG-assigned product.

"The protracted vital products module provides a tide of producerinformation that enables shoppers to have a some-more sensitive buyingdecision," John Healy, a former tyro at the Savannah College of Art& Design in Georgia, told TechNewsDaily.

Healy has plans to set up the app to fit mixed mobile phonesystems, together with versions for the iPhone, Android phones andMicrosofts new version of Windows Mobile scheduled for launch in thefall of this year.

Healy written AUG with his former classmates, Shane Blomberg, Seth Laupus and Andrew Reeves.

"At this point in time, mobile technologymakes report eatable on-the-go, so the meridian is right for aprogram such as AUG to lift the clouded cover in between producers and consumers,"Healy said.

Greener Gadgets discussion attendees agreed. While judges weighed inon the finalists, the people at the show dynamic the winner.

The National Grocers Association annual investigate of U.S. shoppersgrocery shopping day to day confirms seductiveness in organic furnish is at itshighest turn ever. The investigate found that some-more than 60 percent of peoplesaid organic products have a difference in the stores they frequent, and some-more than90 percent regarded high peculiarity fruits and vegetables as "veryimportant."

The investigate additionally showed some-more seductiveness in nutritionand health information. Forty percent of shoppers rated theavailability of this sort of report as a "very important" storetrait a 6 percent enlarge over last years results.

AUG could give shoppers entrance to this report as theyre erratic down store aisles. Healysaid his group hopes to have AUG at large accessible to consumers soon, buttiming will rely on additions to the barcode complement and funding.

"We are seeking in to appropriation options and goal to exam the thought in a couple of opposite markets inside of the year," he said.

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